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The Brewers Association’s Guide to Starting Your Own Brewery
Original price was: $95.00.$64.16Current price is: $64.16.
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The Brewers Association’s Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality.
At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery’s obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring.
Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today’s most dynamic industries.
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4.8 out of 5 stars 2,726
4.7 out of 5 stars 1,015
4.7 out of 5 stars 726
4.6 out of 5 stars 78
4.6 out of 5 stars 163
4.7 out of 5 stars 807
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Home-brewing Classics
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4.4 out of 5 stars 178
4.8 out of 5 stars 1,085
4.7 out of 5 stars 48
4.6 out of 5 stars 11
4.8 out of 5 stars 58
4.7 out of 5 stars 816
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$64.16$64.16 $19.95$19.95 $40.06$40.06 $95.00$95.00 $77.71$77.71 $17.93$17.93
Professional Brewing Education
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Publisher : Brewers Publications
Publication date : June 16, 2013
Edition : 2nd
Language : English
Print length : 200 pages
ISBN-10 : 1938469054
ISBN-13 : 978-1938469053
Item Weight : 1.3 pounds
Dimensions : 8.32 x 0.6 x 10.74 inches
Best Sellers Rank: #782,338 in Books (See Top 100 in Books) #228 in Beer (Books) #352 in Restaurant & Food Industry (Books) #721 in Hospitality, Travel & Tourism (Books)
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